Mick West’s 2018 book Escaping the Rabbit Hole promotes respectful dialogue with your friends and acquaintances who might happen to be in the grips of a conspiracy theory. People sucked into communities that promote elaborate false beliefs may “get out much quicker if they are helped by a friend,” West says.
The psychological need for a ‘conspiracy theory’
A conspiracy theory is a false set of ideas, but it may seem appealing for various reasons. It may relieve the stress of unanswered questions; it may make a person feel clever or important because it tells them that they have privileged information or a higher state of awareness; or it may take hold in their lack of education or their extreme political beliefs.
Current events tend to breed strange stories to “explain” new developments. West classifies the subtypes of event-based conspiracy theories “in increasing order of implausibility”: (1) The conspirators didn’t cause the event but are pleased that it happened and will exploit it for their own ends. (2) The conspirators were aware that something would happen and they allowed it to happen. (3) The conspirators took action to cause the event. (4) The media has faked the entire event, and anyone supposedly affected is an actor. (This four-part classification feels almost theological to me—as if it were a parallel to types of theodicy?)
West discusses four specific conspiracy theories in detail: chemtrails; the notion that the 9/11 attack on the World Trade Center was a controlled demolition; the suspicion that various violent incidents (like mass shootings) are “staged” as “false flags” to place blame on one’s enemies; and the claim that the Earth is flat.
How to intervene
Some conspiracy theories can be burst by focusing on a single salient feature. So, for example, an early timestamp on a breaking-news tweet might seem to indicate that an action was somehow known before it happened or was said to have happened, but a person won’t draw this conclusion if they’re aware that a tweet’s timestamp displays differently in different timezones. Or a person might be startled to hear of the toxic content of everything that surrounds them, until they learn that basically all chemicals have “chemical safety data sheets” because anything can be toxic depending on the amount and concentration.
Each conspiracy theorist typically has a “line of demarcation” between what they think is sensible skepticism and what goes too far for their tastes. “Be clear,” West counsels, “that you are not trying to lump them in with people on the other side of their line. Tell them (honestly) that it’s good that they haven’t been sucked deeper in,” and do so in a way that doesn’t mock them. Question “the aspects of their belief that are very close to the line,” and ask them whether the authority figures in this community meet their standards of reasonableness.
Some people may, as West puts it, be “simply unaware” of the “conventional explanation” for why the world works a certain way. If they are provided with the accurate explanation in a digestible format, they may readily embrace it.
Normal recommendations for civil dialogue apply in these situations, including the recognition that you won’t be able to convince or change everyone.
Mick West. Escaping the Rabbit Hole: How to Debunk Conspiracy Theories Using Facts, Logic, and Respect. New York: Skyhorse, 2018.