Prof. Robert Proctor, who teaches History of Science at Stanford University, is the co-editor of Agnotology: The Making & Unmaking of Ignorance. He coined this term for “the study of ignorance.” On July 8, 2020, he was a guest on Alie Ward’s “Ologies” podcast (episode: 1 hour, 8 minutes).
In this interview, Proctor explains: We begin in ignorance when we are born. Then—because human eyes are focused, and for any number of other reasons—“we ignore almost everything. We have the focus of a predator and not the eternal watchfulness of prey.” Most of what we do notice, we must forget; that is the only way we can absorb and remember the most important information. And some kinds of ignorance are “virtuous” in their intent—for example, when a person means to protect privacy or maintain neutrality in an appropriate situation—while, by contrast, people have often practiced willful ignorance regarding the causes and effects of forms of social oppression including racism and sexism.
Outright brainwashing is one way to foster ignorance, but “misdirection campaigns” are more “subtle” and “clever” strategies to manipulate others’ thought. Big Tobacco, for example, “knew that cigarettes cause cancer,” Proctor says. “And their whole goal was to create ignorance, to stave off people learning the truth, by creating doubt, by throwing up a smokescreen, by throwing sand in the gears. And they were able to instrumentalize science by doing that. By funding genetics, by funding the study of viruses, they created all these blind alleys and false etiologies” to deflect from the fact that certain diseases were really caused by tobacco. Through trade groups, such industry agendas coordinate to become “engines of uncertainty, engines of ignorance.” Proctor studies “how science itself can become corrupted.”
“I think we live in the Golden Age of Ignorance,” he said. “Ignorance spreads at the speed of light now, and—with the rise of conspiracy theories, with the rise of denial campaigns, with the siloing of people into reinforcing ‘like’ communities through Facebook or whatever—it’s easy to find self-reinforcing bubble worlds, and that’s a huge problem.” He continued: “That democratization has also been a kind of a dumbing-down. I think a lot of media is very easy to circulate. If everyone can pop off anything they want on Twitter, and that’s all you read—there’s no quality control there.”
Proctor cited the “commercialization” and politicization of Christianity as a problem, as well as its theological exclusivity (especially in the United States, where it is uncommon—as contrasted with India—for people to claim multiple religious identities). This exclusivity limits people from examining and choosing what might be good from other religions.
“We’re going to have to rethink our metaphors,” he said, regarding how we can persuade people away from science-denialism having to do with, for example, climate change. “We’ve got to think much more creatively about how to bond people in the stories we tell—the allegories—the stories we tell about why we need to act differently from how we’ve acted in the past.”
Empathy allows us to see that much ignorance is driven by fear. To begin addressing situations in which people are acting fearfully, Proctor recommends that we take a step back and ask: “What is at stake? Who benefits? What are the alternatives?”